A Better Choice - Quality, Freshness, Service

When you shop at local Australian fruit and veg shops, you’re making A Better Choice—for your family, the economy, and Australia’s fresh produce industry. Local shopping means fresher produce, greater variety, and expert advice from passionate business owners who are deeply connected to the journey from grower to market to your table.

A Better Choice is a joint initiative by Fresh Markets Australia (FMA) and the Central Markets Association of Australia (CMAA). Together, we proudly support over 800 independent retailers nationwide, who supply 15% of Australia’s fresh produce every year.

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Looking for A Better Choice?

Find Your Local Fruit and Veg Shop

When you shop local, your money stays in the community, supporting Aussie families and businesses. A Better Choice represents independent retailers supplying Australia’s freshest produce. Buying local is giving back.

Choice Recipes
Plum Tarte Tatin
Banana & Cinnamon Porridge
Lammo NaNas
Good Morning Trifle
View more Recipes

Looking for A Better Choice?

Nationwide Stores
Find Your Local Store

Partnerships

Chambers & Central Markets

“We have been fighting as independent retailers against massive multinational marketing campaigns for years. Finally, it’s our time to be a part of a national brand that gives us the ability to compete.”

Robby Guardala - Indooroopilly Fruit, Queensland

"The first program of its kind to be delivered on a national level in Australia, collectively we can all make a better choice and keep the Aussie fruit and vegetable industry thriving for generations to come.”

Andrew Young - CEO, Brisbane Markets Ltd.