The Retailer – Charlies Fruit Market
Charlies has been a family-owned business since 1974. Originally bought by Tony and Kay, Charlies has now been passed down to their sons, Michael and Johnny. In charge for 20 years, Michael and Johnny have worked hard to modernise the shop and extend the business, including keeping Charlies Fruit Market open 24/7 (for those 3 am fruit cravings!) and offering an extensive range of organic and vegan products in addition to their general fruit and vegetable section. Charlies also works hard to keep their customers satisfied, including by offering a 7-day quality guarantee on all produce.
The updates don’t end there. Charlies also provides fruits and vegetables to restaurants, hotels and schools in Brisbane, and even offers a home delivery service. The store’s range of plant-based foods – from Charlies Raw Squeeze (a healthy juice bar) to Moofree Burgers (100% plant-based burgers) is always expanding, reflecting the way modern consumers eat and shop.
The brothers have even taken to social media to publish updates on new products in stock, and print recipe cards to go inside home delivery boxes. The effort Michael and Johnny make to engage with customers to show them how to cook and serve fresh produce is part of what makes Charlies so innovative.
Despite the modern changes, some things remain the same – Charlies continues to support the local community including donating for fundraisers for local schools, bowls clubs and charities and shows their appreciation for every customer who gives back to the Everton Park family business with excellent customer service and top-notch fresh, seasonal produce.
The sons may not do everything the same way their parents did, but their commitment to the local community and continuous innovation to help them survive as an independent retailer has made Charlies a must-visit destination for anyone who’s adopted a plant-based lifestyle, or just wants more fruit and vegetables in their diet.