Fresh Markets Australia (FMA) and the Central Markets Association of Australia (CMAA) are thrilled to announce the 2024 ‘A better choice!’ Retailer of the Year, People’s Choice Award Winners, celebrating Australia’s top local fruit and vegetable shops as chosen by Australian shoppers.

The ‘A better choice!’ Retailer of the Year, People’s Choice Award recognizes the stores that garnered the most nominations from their local communities, celebrating their commitment to quality, freshness, and customer service at independent Aussie fruit and veg shops. This year, over 30,000 shoppers nominated 370 individual stores as their preferred fruit and veg shop.

The winners were publicly announced on 19 June 2024.

This year’s national winner of Australia’s favourite fruit & veg shop is Adelaide Fresh Fruiterers in Morphett Vale, South Australia. This shop, which has consistently demonstrated excellence and community spirit, was previously awarded in 2021 and 2022 and placed second last year. They will be celebrating with an in-store event on 19 June with special guest Callum Hann, an ‘A better choice!’ Ambassador. Greavesy’s Fruit n Veg in Terang, Victoria, took the second place nationally, while Arnold’s of Wodonga, Victoria, a shop with a long-standing history since 1892 and last year’s winner, came in third.

The top three stores nationally are:

1st: Adelaide Fresh Fruiterers (Morphett Vale, SA)

2nd: Greavesy’s Fruit n Veg (Terang, Vic)

3rd: Arnold’s (Wodonga, Vic)

State winners are:

Greavesy’s Fruit n Veg (VIC) ,

Adelaide Fresh Fruiterers Morphett Vale (SA)

Fresh Sensations Carindale (QLD)

Trims Fresh Merrylands (NSW)

Spudshed Midland (WA)

Nick Hotchin, the National Marketing Manager for ‘A better choice!’ states, “It’s a fantastic occasion for celebration. This year, Australian fruit and veg shops have seen unprecedented voter turnout, underscoring the strong community support for local businesses, including growers, wholesalers, and retailers. This engagement highlights the dedication of retailers who continue to provide high-quality produce and value to their communities across Australia.”

About Fresh Markets Australia (FMA)

Fresh Markets Australia (FMA) is the national organisation representing each of the five Market Chambers, which themselves are organisations that represent the fruit and vegetable wholesalers located in each of Australia’s six central Markets (Brisbane, Sydney, Melbourne, Adelaide, Perth and Newcastle).

About The Central Markets Association of Australia (CMAA)

The Central Markets Association of Australia (CMAA) was formed in 2001 to provide a peak body for the five capital city wholesale central markets around Australia. Its members include the Adelaide Produce Market, Brisbane Markets, Perth Markets, the Melbourne Market and the Sydney Markets.

Contact details:

South Australia:

Penny Reidy

Marketing Communications and Business Development Manager

M 0408 877 797

E [email protected]


Karen Tilke

Business & Service Delivery Manager

M 0417 207 233

E [email protected]


Ayse Halil

State Program Coordinator – “A better choice!”

M 0429 700 276

E [email protected]

New South Wales:

Lindi Shull

Customer Service & Marketing Coordinator

M 0439 550 596

E [email protected]

Western Australia:

Inci Humberstone

Retailer Program Manager

M 0416 276 437

E [email protected]

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