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A Better Choice - Quality, Freshness, Service

By supporting local Australian fruit and veg shops, you are making ‘A Better Choice’, not only for your family but for the economy and the fresh produce industry. When you buy local, you are guaranteed a better choice of available products, a better choice for freshness, and the knowledge and service that comes from local business owners who are part of the supply chain from growers, to wholesalers, to retailers.

A joint initiative by industry group Fresh Markets Australia (FMA) and the Central Markets Association of Australia (CMAA), the program supports more than 500 retailers across Australia who supply more than half of the fresh produce sold each year.

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When you eat local and shop local, there is a guarantee that your money stays within the community. ‘A Better Choice’ represents the independent retailers who supply more than half of Australia’s fresh produce across the country. Buying local is giving back.

“Australian growers produce excellent quality fresh produce and the 'A Better Choice' program will help to highlight to consumers how they can better support local fresh produce growers and independent retailers,”

Shane Schnitzler, President Fresh Markets Australia

"The first program of its kind to be delivered on a national level in Australia, collectively we can all make a better choice and keep the Aussie fruit and vegetable industry thriving for generations to come.”

Andrew Young, CEO Brisbane Markets Ltd.