“We have been fighting as independent retailers against massive multinational marketing campaigns for years. Finally, it’s our time to be a part of a national brand that gives us the ability to compete.”

"The first program of its kind to be delivered on a national level in Australia, collectively we can all make ‘A better choice!’ and keep the Aussie fruit and vegetable industry thriving for generations to come.”

“‘A better choice!’ has helped promote exposure back to independent retailer stores like ours. As a small business, we often don’t have the time or marketing resources to constantly create campaigns, so to be a part of a program that helps us to reach a wider audience is beneficial. I hope ‘A better choice!’ continues to support independent retailer stores.”

“Arnold’s has been involved with ‘A better choice!’ for several years and have found them to be valuable to our store and also the fresh produce industry.
As a family business for over a century, our core values of good old-fashioned service, serving our community and offering great value fruit and vegetables align with ‘A better choice!’
Now, more than ever, independent retailers are needing to educate consumers on the benefits of shopping and buying local in their community and giving the big chains a wide berth.
With the help of ‘A better choice!’; their social media presence, seasonal magazines and community competitions, shopping at your local greengrocer has become more of a go-to.
How lucky are we to have ‘A better choice!’ advocating and supporting our industry”

“We have loved working with the team at ‘A better choice!’. The campaigns and advertising that the ‘A better choice!’ program offers has helped promote the store and bring customers in the door. Especially the giveaways which we have seen lots of engagement.”

“The program helps educate customers on the benefits of shopping local—supporting farmers, ensuring product freshness, and keeping independent businesses alive.”

“Have been a member of 'A better choice!' for many years. ABC is about bringing independent grocers together. As a marketing group, they’re amazing.
If you’re not part of it, get your act together and subscribe”

“'A better choice!' has been an amazing initiative for the entire Fresh Produce Industry. It has not only been a great vehicle for independent green grocers to showcase fresh produce, but it has encouraged wholesalers to further support the independent green grocers who are the backbone of our industry.“

"'A better choice!' makes a difference. In stores, great for marketing and also sampling new product is stores. Get on to them know and don’t forget the big giveaways 🤩"

“A better choice by being part of 'A better choice!'. The backbone of what they are doing in the industry which is supporting local green grocers showcase what they can provide there respective communities in fresh produce supporting local growers is amazing. Encouraging farmers and wholesalers to bridge the gap with their customers and educate them on what is happening in the fresh fruit produce industry.”

"Partnering with 'A better choice!' on our Sesame Street collaboration was a fantastic experience that brought real impact to our campaign. Their team understood the importance of making fresh produce fun and engaging for families, and they delivered a seamless integration that brought our message to life in stores and online. The program’s ability to connect with local independent fruit and veg shops gave our campaign authentic reach into communities across Australia, and the results spoke for themselves with 1 in 10 shoppers noticing the Sesame Street activation.”