A Better Choice for Australian consumers
The push for Australian consumers to shop for fresh produce at their local independent retailer will gain further momentum through the launch of ‘A Better Choice’. A joint initiative from Fresh Markets Australia (FMA) and the Central Markets Association of Australia (CMAA), the program was unveiled at Hort Connections in Brisbane last week. Under the program, a national marketing and advisory strategy will be created, drawing on marketing and business data from independent retailers across the country. Read the full article at Produce Plus