You’ll find everything you need in one stop at Adelaide Fresh Fruiterers Morphett Vale. Stocking a huge range of fresh fruit and veg as well as deli, cheese, continental bread, nuts and condiments. The butcher next door is even connected through store, so you don’t have to leave the building to get everything you need. As well as their retail store, Adelaide Fresh Fruiterers act as a wholesaler for a huge number of cafes and pubs around the Fleurieu Peninsula. Which means you’ll find their fantastic produce in more places than you’d think. The “Adelaide Fresh” brand came about in the early 1990s to combine some of Adelaide’s most prominent independent brands including Schinella’s and Tony & Marks. With more than 40 years of experience in the industry, Adelaide Fresh Fruiterer’s are a true family business. Joe and his family just celebrated their 12th year Anniversary at Morphett Vale. But with the second generation coming through into management, they'll be celebrating many more birthdays as they carry on the family tradition in fruit and veg. Joe says when choosing produce for his store it comes down to experience and relationship building. Working with the same growers and wholesalers to build trust and know what they are selling. It’s got to be based on freshness and it’s a “no brainer” that local always come first. Daughter Cat says it’s really important for consumers to be educated when it comes to eating healthy. “It’s not expensive to eat healthy” and you can get some great specials at independent retailers. She wants to encourage customers to get creative with their cooking. After all, it doesn't have to break the bank to add in healthy fruits and vegetables to your diet. Potatoes are some the best sellers at Adelaide Fresh, and they have so many varieties! Their quality service and produce at affordable prices are what makes them worth the trip down Main South Road. Joe says, “our staff always put the customer first”, so you know you’ll be getting the best advice. Check out the full list of A Better Choice independent retailers.