The Retailer – Betros Bros
First established in 1938, this wholesale and retail store opened by Mr Peter Betros and his brother George (who left the business early on) is now proudly owned and operated by Peter’s children Kerry, Bevan, and Murray Betros, who all grew up in the industry and joined the family business after finishing university.
After 81 years in business, today Betros Bros specialises in fresh, top-quality fruit and veggies as well as groceries, flowers, fresh meat, smallgoods, dairy products, and gluten-free specialty foods.
The shop wall at Betros Bros is overflowing with “thank you” certificates for donations of produce and more for a vast number of charitable events over the years, with the shop showing support for local schools and illness and disability charities and support groups. The store also provides ongoing support for sporting fundraisers and charity walks by providing free fruit for participants.
However, Betros Bros has a much wider impact on the community than just always being happy to support a local fundraiser. The business helps keep 130 families in employment, but the brothers worry that the advertising budgets and media attention guaranteed to the big supermarkets are making it harder for independents to maintain market share.
That’s a shame because independents almost always have fresher produce than the big supermarkets. Betros Bros customers tell the owners that their prices are also much cheaper all year round, but it is the freshness, the store’s insistence on selling only top-quality produce and focus on outstanding customer service (the store will open checkouts and help pack and carry shopping to customer’s cars) that keeps people coming back again and again.