At DeMaria's, we pride ourselves in the business we have grown over the past few years. With the support of our fantastic customers, we have been delivering on our company's mission to provide fresh produce at affordable prices.

It all started in 1954 when Pasquale DeMaria moved from Southern Italy to Australia. Uneducated, in a foreign country with no English to his name he initially settled in an outback rural town where other migrants had taken up - now modern day Mildura. Here he had a small plot of land where he grew his vegetables the same way he had done back home.

As his family grew, he made the decision to move his family to Melbourne. Here he started up a business with his brother Giovanni on a small stand in the Melbourne Wholesale Markets selling the produce of the other growers that had settled in Mildura. In years to come, all of his sons would work in this business as it grew into a successful wholesale banana venture.

Many years on, another generation of DeMaria's are working in the fresh fruit and vegetable industry. John, with a working history in the retail industry, decided a new fruit shop was required in the only area of Melbourne he and his family have ever lived - Moonee Ponds. So he and his son John opened a retail store in 2012.

Today, Demaria's is a thriving fruit market because of our core principle....every customer that comes through our doors leaves with the best produce available for a very reasonable price

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