At Frootz we aim to offer nothing but the best quality of fruit, vegetables, groceries and customer service. As a family business, owned by the Russo family for over 15 years, Frootz is a well established fresh food grocer situated in the heart of Queens Parade in Fitzroy.

When you come to shop at Frootz you will always be greeted with a friendly hello from our staff, our customers are more like our friends, making it a great place to do your daily or weekly grocery shopping. Much like our customers we also understand the importance of supporting local and for this reason, we always strive to source our produce from local, Victorian and Australian suppliers.

We have a huge range of seasonal and non-seasonal fruit and vegetables, and you may have also heard about our smoothies and health-food bowls which are well known in the area, and keep the store busy on a weekend! We also stock an extensive range of grocery lines.

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