Retailer Profile – Harvest Fruit and Veg
The key people at this family-owned and operated store are John, his father Pierre, store partner Jo and working staff, Lane. Together, they specialise in providing a very wide variety of both fruit and vegetables and a great selection of deli products. The store is also a cheese-lover’s paradise, stocked with plenty of high-end cheeses.
In business for 12 years (9 years for John), John gets motivated by delivering only the highest-quality produce to his customers, which he hand-picks from suppliers himself. John loves the hustle and bustle of the markets, saying it only adds to his love of the business and passion for produce.
John says it’s important for Australian families to shop local because independent retailers focus on freshness and quality. With superior product knowledge, they can help customers understand what’s in season, and what’s great eating on any particular day. They also provide personalised service and advice and are always willing to answer questions about the quality of their produce and when would be the best time to consume it.
Because local independent retailers get to know their customers’ needs so well, they’re also always coming up with innovative ways to go the extra mile with their offerings and product selections. Have a party coming up and unsure of what to provide your guests? Harvest will do the hard work for you, expertly putting together beautiful meat and cheese or fruit platters for you, so you don’t have to worry about a thing – all you need to do is ask!
The store also sells stir-fry packs (of pre-chopped vegetables) and soup packs to make home cooking easier for customers – and save you time both in the store and in the kitchen. It’s all part of the store’s commitment to top-quality customer service, offering innovative products and useful services for customers, and continuing to offer better products and services to their customers than a supermarket ever could.