Swan Hill Fresh – Produce Collective

Swan Hill Fresh is an independent fruit and veg store proudly serving the Swan Hill community with fresh, locally sourced produce and boutique groceries. The store was pioneered by Annie Phillips, alongside sister Rochelle and brother-in-law Pete, combining their passion for quality food and decades of family experience in the produce industry. With a strong connection to regional growers and daily visits to the Melbourne Wholesale Markets, Swan Hill Fresh offers an ever-changing range of seasonal fruit and vegetables, along with handpicked local meats, dairy, and pantry staples. The team is passionate about keeping food miles low, supporting other small producers, and making fresh food accessible and affordable for the local community. Whether you’re shopping in-store or using their convenient online click-and-collect service, Swan Hill Fresh delivers warm, personal service and a shopping experience that’s a step above the big chains. It's a true local gem, built with heart and rooted in community.