The history of our shop dates back to 1988. Belinda had a desire to work more closely with her husband Sam (a third generation horticultural farmer from Bacchus Marsh), decided to open a farm-direct retail outlet, selling produce direct from the farm. There was an old tin shed just down the way; it was surrounded by crops of peaches, nectarines, apricots, broccoli, cauliflower, and tomatoes; and it was picturesquely located under the historic elms of the Avenue of Honour. Sam went to work on converting the old tin shed into a retail shop, and ever since then, Sam and Belinda have worked together to develop The Fruits of Life, now a multi award-winning gourmet produce retailer. Our produce is sourced from local farmers and producers. We even have a cafe on site.

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