A Better Choice For Freshness

The push for Australian consumers to shop for fresh produce at their local independent retailer will gain further momentum through the launch of ‘A Better Choice’.

A joint initiative from Fresh Markets Australia (FMA) and the Central Markets Association of Australia (CMAA), the program was unveiled at Hort Connections in Brisbane last week.

Under the program, a national marketing and advisory strategy will be created, drawing on marketing and business data from independent retailers across the country.

Read the full article at Produce Plus

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