The first national program designed to encourage consumers to shop for fresh produce at their local independent retailer has been launched this month, which will unite the fruit and vegetable industry and bring back consumer loyalty.
The ‘A Better Choice’ program, a joint initiative by Fresh Markets Australia (FMA) and the Central Markets Association of Australia (CMAA), sees FMA and CMAA working hand-inhand with industry partners to conduct a range of branding and co-promotional activities.
The program supports 500 independent fruit and vegetable retailers nationally, who supply more than half of the fresh produce sold across Australia, by engaging consumers and highlighting the benefits of shopping at independent retailers.