A NATIONAL  program designed to encourage consumers to shop for fresh produce at their local independent retailer with the aim of uniting the fruit and vegetable industry and bring back consumer loyalty, has been launched this month.

The “A Better Choice” program, a joint initiative by Fresh Markets Australia (FMA) and the Central Markets Association of Australia (CMAA), sees FMA and CMAA working hand-in-hand with industry partners to conduct a range of branding and co-promotional activities.

The program supports 500 independent fruit and vegetable retailers nationally, who supply more than half of the fresh produce sold across Australia, by engaging consumers and highlighting the benefits of shopping at independent retailers.

Read the full article at Good Fruit & Vegetables

Press / News

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